Looking at bumper stickers is a good hint to see if a brand achieved this level of meaning. The next question is how did these brands do it?
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Thursday, January 31, 2013
Sticker Worthy Brands
If your brand reaches a point where people feel aligning with you says something positive about their own personal brand, I think you have achieved something special. I can't think of many brands that have managed such success. Apple, Harley-Davidson,Disney yes; Ford, Chevy, Nike, a little bit, others? There are also niche brands that have loyal followings, but the list of big brands is pretty short.
Looking at bumper stickers is a good hint to see if a brand achieved this level of meaning. The next question is how did these brands do it?
Related articles
Looking at bumper stickers is a good hint to see if a brand achieved this level of meaning. The next question is how did these brands do it?
Related articles
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