Google's Vision and fundamental truths ~ I View The Top

Thursday, January 10, 2013

Google's Vision and fundamental truths

Ten things we know to be true – Company – Google I stumbled upon this page from Google today. The page outlines 10 fundamental truths for Google. I like it and I think it has been a major factor in their growth. A few of them align very nicely with the I VIEW THE TOP principles.

1. Focus on the user and all else will follow. this aligns well with Vision
2. It’s best to do one thing really, really well. aligns well with Brand
6. You can make money without doing evil. aligns with Open and Honest Communication
8. The need for information crosses all borders. aligns with Open Markets
10. Great just isn’t good enough. aligns with Perform Miracles

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What is I VIEW THE TOP?

I VIEW THE TOP is a mnemonic for a collection of eleven marketing principles I developed (developed may be the wrong word, curated perhaps?) that I believe are key to both growth and long term success as an organization. Those principles are Inspiration and Passion, Vision for the Customer, In Everything Brand (in nothing brand), Evangelists, Word of Mouth, Tell Stories, Honest and Open Communication, Enemies, The Price is Worth it, Open New Markets, Perform Miracles. The goal of this website is to provide more insight on my thinking about those principles and to find relevant, topical articles that help highlight them. This is my personal site, this site contains my personal views.

Thursday, January 10, 2013