Monday, January 14, 2013

"Packaging Redesign" cartoon | Tom Fishburne: Marketoonist

"Packaging Redesign" cartoon | Tom Fishburne: Marketoonist This cartoon makes you think about what is really branding?  Is it packaging or is it the execution of your vision?  It is both to a certain extent, but I think it is worth asking, are my customers better served by updated packaging or by better execution of the vision?  

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