Management Is (Still) Not Leadership - John Kotter - Harvard Business Review ~ I View The Top

Wednesday, January 9, 2013

Management Is (Still) Not Leadership - John Kotter - Harvard Business Review

Management Is (Still) Not Leadership - John Kotter - Harvard Business Review I purposely do not spend a lot of time on this blog talking about how a business should actually be run apart from marketing (maybe at some future point), but leadership is required to make all of it happen.

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What is I VIEW THE TOP?

I VIEW THE TOP is a mnemonic for a collection of eleven marketing principles I developed (developed may be the wrong word, curated perhaps?) that I believe are key to both growth and long term success as an organization. Those principles are Inspiration and Passion, Vision for the Customer, In Everything Brand (in nothing brand), Evangelists, Word of Mouth, Tell Stories, Honest and Open Communication, Enemies, The Price is Worth it, Open New Markets, Perform Miracles. The goal of this website is to provide more insight on my thinking about those principles and to find relevant, topical articles that help highlight them. This is my personal site, this site contains my personal views.

Wednesday, January 9, 2013