Is Big Data Bad For You or Your Business?

You cannot read an technology or marketing publication today without a bunch of articles on big data and how it is changing the world.  I love the idea of big data and with every article I start to envision how it can fix things, but the reality is that for most organizations big data is not fundamental to success at this point.  Why?  Because there ARE fundamental issues that need to be resolved first.  Issues around vision, brand, employees, etc... Just replace advertising with big data in this cartoon by Tom Fishburne and the outcome is the same.