5 Lessons Microsoft Must Learn To Compete In 2013

Thursday, January 3, 2013

5 Lessons Microsoft Must Learn To Compete In 2013 | Fast Company

5 Lessons Microsoft Must Learn To Compete In 2013 | Fast Company This is an interesting article about what Microsoft has to do to in 2013. I agree with most of the points, but I think they are symptoms of a larger cause, which is lack of comprehensive vision. And of course I like point number 5, "Storytelling Is Important!"

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What is I VIEW THE TOP?

I VIEW THE TOP is a mnemonic for a collection of eleven marketing principles I developed (developed may be the wrong word, curated perhaps?) that I believe are key to both growth and long term success as an organization. Those principles are Inspiration and Passion, Vision for the Customer, In Everything Brand (in nothing brand), Evangelists, Word of Mouth, Tell Stories, Honest and Open Communication, Enemies, The Price is Worth it, Open New Markets, Perform Miracles. The goal of this website is to provide more insight on my thinking about those principles and to find relevant, topical articles that help highlight them. This is my personal site, this site contains my personal views.

Thursday, January 3, 2013