American Airlines unveils new logo with FutureBrand

Thursday, January 17, 2013

American Airlines unveils new logo with FutureBrand | The Drum

American Airlines unveils new logo with FutureBrand | The Drum I think it looks pretty good, I just hope it didn't take away too much focus from the things that really create a better airline.

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What is I VIEW THE TOP?

I VIEW THE TOP is a mnemonic for a collection of eleven marketing principles I developed (developed may be the wrong word, curated perhaps?) that I believe are key to both growth and long term success as an organization. Those principles are Inspiration and Passion, Vision for the Customer, In Everything Brand (in nothing brand), Evangelists, Word of Mouth, Tell Stories, Honest and Open Communication, Enemies, The Price is Worth it, Open New Markets, Perform Miracles. The goal of this website is to provide more insight on my thinking about those principles and to find relevant, topical articles that help highlight them. This is my personal site, this site contains my personal views.

Thursday, January 17, 2013