Saturday, July 13, 2013

Your price must be free at first...


As I have stated previously, it is true that people will be willing to the pay the price for your offering, but first you must let them gain some exposure, some benefit, some usage for free.  Of course many reading this will say I sell X product, how can I just give it away for free? To that I say is your offering really just X? Is there nothing else you bring? If your offering is just X, then you probably need to take a close look at your vision. It seems likely that you may have bigger concerns than just the price of your product.   Look at Amazon.com they sell goods online and yet they do give part of the offering away for free.  What do they give away for free? Reviews, how tos, manuals, price comparisons etc...The offer should always be be bigger than just the product you are selling.

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