- Hedgehog Concept: Three overlapping circles: What lights your fire ("passion")? What could you be best in the world at ("best at")? What makes you money ("driving resource")?
It is actually a little more than that, fundamentally it is about focus on one crystal clear strategy, that is defined by answering the questions in these three overlapping circles.
Here, your vision, the vision for your customer, is the hedgehog concept. You need to relentlessly pursue that vision first. It is the only thing needed for you to pursue. Pursuing many things will simply mean you do not accomplish any of them.
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