Of course, many, many companies create word of mouth campaigns, but what would it look like to create something beyond a campaign? To actually have your business structured around customer participation. What if your customers were no longer passive participants, but active players in your success? Imagine how dynamic your organization could become with active customers. Actually is probably pretty hard to imagine, because it has rarely been done.
A few questions:
What would it look like to have a fully involved customer?
Why would they participate at that level?
Has any company developed a structure with customer participation being a key component?
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