Death To Core Competency: Lessons From Nike, Apple, Netflix | Fast Company I agree companies need to look beyond their core competencies and actually focus on helping customers achieve their goals. For instance, if Nike is there to help people get fit, then moving into fitness technology makes complete sense. That being said, death to your core competency? It seems to me that Amazon is doing pretty well, not killing its core competencies, but offering them as a service. Amazon Web Services and letting other vendors use the Amazon.com platform to sell their goods are two prime examples of this. As I discuss , Open Markets, their are three reasons opening new markets is a good idea:
Reason 1: Diversification
Reason 2: Low cost market
Reason 3. Different competition, competing on different qualities
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