Someone is going to want to stop you...

When you produce your brilliant idea, you should expect that someone is going to want to stop you.  Who?  Your competitors, the status quo, those who don't like change etc... The reality is that there is nothing you can do about it, but to continue on, to do what you do best.  Why do they want to stop you? You are exposing them, you are exposing that they do not have the best interest of the customer at heart.  Never forget that, never forget that their desire to stop you is coming from weakness, use their failings as motivation to do better for your customer.  The more brilliant your accomplishment the greater the opposition.