In all things Brand, in nothing brand (Part 2)

When I previously introduced this concept, I mentioned how important it is to focus on your real Brand.

Here are three key reasons to focus on your Brand:

• Your vision is meaningless unless it is reflected in your actions 
• Every interaction is a reflection of your organization 
• How you operate is your best marketing

You can see, your Brand is less about what you make, and much, much more about what you do.  Your brand is how you execute your vision.