For Brands, 2012 Is The Year Of The Story. So Who's Telling It Best?

For Brands, 2012 Is The Year Of The Story. So Who's Telling It Best? | Fast Company - I am glad this concept is getting so much traction. Stories really connect the customer to the product on multiple levels.

What is I VIEW THE TOP?

I VIEW THE TOP is a mnemonic for a collection of eleven marketing principles I developed (developed may be the wrong word, curated perhaps?) that I believe are key to both growth and long term success as an organization. Those principles are Inspiration and Passion, Vision for the Customer, In Everything Brand (in nothing brand), Evangelists, Word of Mouth, Tell Stories, Honest and Open Communication, Enemies, The Price is Worth it, Open New Markets, Perform Miracles. The goal of this website is to provide more insight on my thinking about those principles and to find relevant, topical articles that help highlight them. This is my personal site, this site contains my personal views.

Thursday, October 25, 2012

For Brands, 2012 Is The Year Of The Story. So Who's Telling It Best? | Fast Company

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