Thursday, October 25, 2012
For Brands, 2012 Is The Year Of The Story. So Who's Telling It Best? | Fast Company
For Brands, 2012 Is The Year Of The Story. So Who's Telling It Best? | Fast Company - I am glad this concept is getting so much traction. Stories really connect the customer to the product on multiple levels.
Thursday, October 11, 2012
Zynga earnings: Do the FarmVille maker’s latest troubles mark the end of the latest tech bubble? - Slate Magazine
Zynga earnings: Do the FarmVille maker’s latest troubles mark the end of the latest tech bubble? - Slate Magazine Good quote, "The major difference between today’s Internet companies and ones that were founded during the dot-com bubble of the 1990s is that modern firms believe they’re changing the world." Having and following a good vision makes a difference.
Wednesday, October 10, 2012
Wal-Mart Tests Same-Day Delivery - WSJ.com
Wal-Mart Tests Same-Day Delivery - WSJ.com - Great idea, but my prediction: This isn't going work for Wal-Mart. I see a brand/vision alignment issue here. This is Walmart's vision, "We save people money so they can live better." I really like that vision because it is focused on the customer and their real objectives, but it is hard for me to see how this ties to that vision unless it is executed extremely well.
Seth's Blog: Useful and believable promises
Seth's Blog: Useful and believable promises "If your marketing isn't working, it's either because your promises aren't useful (and big) enough or we don't believe you're the one to keep them." This is so important, imagine that if your company was so honest that your customers always believed you, how much impact would your words have then?
Friday, October 5, 2012
In all things Brand, in nothing brand (Part 2)
When I previously introduced this concept, I mentioned how important it is to focus on your real Brand.
Here are three key reasons to focus on your Brand:
Here are three key reasons to focus on your Brand:
- Your vision is meaningless unless it is reflected in your actions
- Every interaction is a reflection of your organization
- How you operate is your best marketing
You can see, your Brand is less about what you make, and much, much more about what you do. Your brand is how you execute your vision.
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