5 Lessons Microsoft Must Learn To Compete In 2013 | Fast Company

5 Lessons Microsoft Must Learn To Compete In 2013 | Fast Company This is an interesting article about what Microsoft has to do to in 2013.  I agree with most of the points, but I think they are symptoms of a larger cause, which is lack of comprehensive vision.  And of course I like point number 5, "Storytelling Is Important!"

For Brands, 2012 Is The Year Of The Story. So Who's Telling It Best? | Fast Company

For Brands, 2012 Is The Year Of The Story. So Who's Telling It Best? | Fast Company - I am glad this concept is getting so much traction.  Stories really connect the customer to the product on multiple levels.