Thursday, January 23, 2014

Is agile marketing just a better way to manage projects?

I certainly think that managing projects using agile practices is a better method than more traditional approaches, but if you just stop at the practices and never embrace the culture you are leaving the largest opportunity on the table.  

You can get things done more efficiently and improve quality by breaking your work into cross functional teams, working in sprints, having daily stand ups, using retrospectives to continually improve, and creating backlogs.  But, the culture shift of validated learning, team ownership and strategic contribution is what will really propel success.  You don't simply want a more efficient assembly line, you want an inspired team working on the right things. 

As with most of life, the changes with the highest reward are also the changes that are most difficult to make. It is much easier to implement stand ups and backlogs than to give ownership to a team and just as importantly have them take it willingly.  

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