I am not a big fan of running your business using big data as the sole driver. Meaning that I believe it is possible to optimize yourself to failure by making short term decisions at the expense of your long term vision. That being said, I definitely believe numbers matter. In fact, everyone in your organization should be tied in to the key metrics. Everyone. If an employee says that they aren't interested, then they need to find something else to do, because numbers matter.
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