Ask others to follow and then meet them where they are

When you are a leader and are asking people to change, ask them to follow you, not be convinced, not be fully bought in, but to simply follow.  Once they choose to follow, meet them where they are.  Don't force them to come to you, but seek them out, understand their situation, their concerns.  Why? How often are you convinced by one interaction?  Before you are bought in, don't you want to know what you are buying into?